"I thought you meant Popeyes chicken", DuBois told host Gerry Dee, who responded by repeatedly squealing "chicken" and mimicking DuBois' dance move. "That's it. Whoever guesses this wins the game", Dee says, before asking the question.
He said: 'We started getting emails and tweets about the Feud in the morning.
DuBois' mortification, which prompted gasps from family members playing with her and laugher from the audience, duly went viral. "Name Popeye's favourite food".
With lightning quick reflexes, Dubois struck the buzzer: "Chickennnnnnn!" she sang, before performing an impromptu - and slightly premature - victory dance.
The chicken chain, which created a media frenzy over the highly anticipated re-release of its coveted chicken sandwich, says Dubois got it right and wanted to offer her a consolation prize. It's the confidence with which she unveils that answer. A clip of moment has since gone viral.
Logan White of Waterloo, Ontario, who appeared on the show with his wife and fellow contestant, Alyssa Tomlin-White, gave the correct answer of 'spinach'.
The Family won $10,000 on the show just days before and came back for a chance to win double. "I'm in the kitchen, I'm giggling; I'm in the shower, I'm giggling".
"We've all been laughing about it", she added.
In her defense, Popeye's chicken is nearly infinitely better than spinach.
In an interview with CBC News, Dubois said she had to take Friday off from work to deal with all of the attention, including numerous phone calls from across Canada and the United States. "[The fame is] all going to her head right now, she's been saying, 'At least I'm pretty'". "This was taken two years ago...#theoriginalchickendance?" she captioned the tweet.
The family actually won the $10,000 prize in November and had to sit on the outcome until the shows aired this week. "DM us to claim your $10,000 worth of Popeyes".