While that money goes back into the community, many business will generate between forty and fifty percent of their annual sales during, Small Business Saturday.
Shop small and make a big impact became the mantra throughout Missoula as people shopped locally for Small Business Saturday, an event sweeping across the nation as local businesses are celebrated by consumers.
Shoppers come to downtown Wausau Saturday (WSAW Photo).).
"Everything is about giving back and to supporting our local community", said Thomas.
Roofs dripped as the rain turned to snow in downtown Sioux Falls, but that's not stopping shoppers from walking the streets of Phillips Avenue to get a good deal on Small Business Saturday.
"I found things here I grew up with it reminds me of my childhood", shopper Anna Leep said.
Almost every store downtown and others in the metro were featuring great deals and free gifts.
Starting Monday, an office team will be in a different neighborhood in Boston every day for 20 days to support local businesses in those neighborhoods, according to Boston Mayor Marty Walsh.
Gilbert said it also helps the city. That's part of the reason why Caitlin Mohr shops locally.
Every 67 cents of each dollar spent at a small business stays in their local community on the Saturday.
Sion Lidster is the co-owner of Full Circle Book Co-Op and has been in business for just over a year. Everything in the store is 3 to $4.
"Buying from somebody that you know is in the community and involved in the community is actually more meaningful", said Verhasselt. "It's so much cozier than the mall", White said.
"It helps entrepreneurs like myself who want to take a chance at being a business owner, keeping our dreams alive", Parr said.
"I think it's been growing ever since I came here", Russo said.