Apple not offering any substantial price cuts for devices like iPhone and iPad isn't necessarily a big surprise, as the company never launches massive Black Friday deals. As is usual, third-party sellers like Amazon will nearly certainly beat Apple on deal prices.
By now, you're most likely familiar with the Apple Watch and what it does, namely work as a watch (shocking, we know), track your fitness and activity, help you manage notifications, change songs, detect falls, swap out bands for different outfits and styles, and a load more. Gift card values will be different depending on what product you buy, and Apple hasn't shared those details yet.
Gift card giveaways are Apple's usual approach to holiday shopping deals. "Friday through Monday", Apple says in its teaser.
The Apple Shopping Event is taking place in many regions around the world, with up to £160 gift cards in the United Kingdom, 200 euros in Europe, and CAD$280 in Canada.
Will you be shopping with Apple for Black Friday?
Just a few days out from Black Friday and Amazon is already matching one of the more notable discounts we're set to see this year, this one for the new 10.2-inch iPad.
The Cupertino firm hasn't yet revealed the full offer terms, such as which product will score which gift card amount. You'll get a two-year John Lewis guarantee if you buy from this retailer, plus you can get even more money off if you're trading in an older Apple Watch too.
This MacBook Air has a 13.3-inch, 1440 x 900 resolution display and is powered by a 5th Gen Intel Core i5 CPU and 8GB of memory along with 128GB of fast SSD storage.
Apple isn't big on Black Friday discounts. Some of our stories include affiliate links.