The NCAA Board of Governors voted Tuesday to start the process to enhance name, image and likeness opportunities for student-athletes. "Additional flexibility in this area can and must continue to support college sports as part of higher education".
The NCAA's change of heart came a month after California passed a law that would make it illegal for NCAA schools to prohibit college athletes from making money on endorsements, autograph signings and social media advertising, among other activities.
As California lawmakers considered their bill this summer, Huma said, NCAA officials sought to forestall a vote by pointing out it had a working group studying name, image and likeness opportunities.
The NCAA's announcement comes one month after California allowed its athletes to monetize their likeness.
A key NCAA task force is expected to provide an update on whether it would be feasible to allow athletes to profit from their names, images and likenesses while still preserving amateurism rules for the nation's largest governing body for college athletics. The NCAA has given all three of its divisions until January of 2021 to create some guidelines that colleges and universities like FSW can follow.
The NCAA's student-athlete group issued a statement Tuesday, warning that any changes could negatively affect non-revenue sports outside of football and men's basketball. He said the working group would remain involved in sorting out the details of how to implement new rules and that the NCAA would likely stay involved as the group in charge of regulating future endorsement deals.
College athletes just got a crack at some of the money that typically flows to their professional counterparts. These include current and former student-athletes, coaches, presidents, faculty and commissioners across all three NCAA divisions. "We've already seen similar bills introduced in several states".
This means that student-athletes will be able to make money off of marketing and branding themselves, and their talents. The ruling would have pit some college athletes against a core tenet of NCAA play: that students should accept nothing in compensation for their skill other than an education. I know that our student-athletes are grateful for the support they now receive from Mizzou, and hopefully this will open the door for further opportunities to expand on that while preserving the collegiate model as we know it. "So I'm for players getting as much as they can get that keeps the playing field even and keeps everybody happy, and that's hard to do now".
"As this national conversation evolves we will better understand the impact of the NCAA Board of Governors' recommendations on the welfare of our student-athletes".
"I think it's progress", said United Kingdom football coach Mark Stoops on Tuesday when asked about the news.
On the other hand, USA representative Anthony Gonzalez, a Republican from Ohio who played football for Ohio State, would like to craft legislation while engaging in discussions with the NCAA on measures to maintain the line between college and professional athletics.