Prime members in the U.S., U.K., Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, India, Germany, France, China, Canada, Belgium, Austria, Australia and - new this year - United Arab Emirates can shop the deals.
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As the shopping holiday looms, the retailer has already put some products on special offer - including Toshiba television sets.
Naturally Amazon is promoting its own services as well as devices that support its Alexa technology. They will be available exclusively from Amazon for a limited time, and you could be the first to get your hands on them. While 98% of U.S. Prime members who plan to shop on Prime Day will do so on Amazon, 34% of U.S. members also intend to shop for deals at other online retailers.
'Stay tuned as we reveal exclusive savings at Whole Foods Market, thousands of new product launches, as well as world-class entertainment and more, leading up to Prime Day on July 15 and 16'.
Prime Day Sneak Peek on the app. Tap the Prime Day banner in the Amazon app through July 14 for a sneak peek of products that will have Prime Day deals.
Here are some tips for shopping Prime Day.
"Our research reinforces that Prime Day benefits more than just Amazon", said Joe Rohrlich, Chief Revenue Officer at Bazaarvoice.
In addition to offering deals on 1 million items, it's offering Prime membership, which costs $119 annually, free for a 30-day trial.
"There is a budding of potential for more omnichannel gains, and we can expect to see other retailers use online traffic to drive their own promotions", she says.
American department store chain Nordstrom, for example, will be launching a two-week-long so-called "anniversary sale" beginning on July 19, it announced on June 24, with discounts planned for such brands as Topshop and Madewell. This year is the fifth year Amazon will hold the event - a day usually marked by high single-day sales (though it's usually eclipsed by the subsequent Black Friday or Cyber Monday sales each year).
Overall, about 27 percent Prime day shoppers plan to spend between $51 and $100; 26 percent will buy less than $50 worth of goods.