It's not the way you'd expect to start the week, but Bud Light, the patron saint of fraternities nationwide, finds itself embroiled in a freakish feud with the corn industry.
The advertisement drew criticism from corn farmers and others in the domestic beer industry.
"This one struck a nerve with me", Ross told The Gazette Monday.
HBO "wanted to surprise the roughly 100 million people expected to tune in to Super Bowl and turn an ad for another brand into a show promo", the Wall Street Journal article notes. "Maybe I am getting used to my occupation and products being smeared for the sake of a marketing ploy". While it sounds similar to high fructose corn syrup-a sweetener commonly added to sodas and flavored beverages-corn syrup itself is a clear, sweet liquid derived from corn starch that contains glucose. It is chemically similar to table sugar, according to the Mayo Clinic.
The National Corn Growers Association was not happy about the dig. "Thanks @MillerLightand @CoorsLite for supporting our industry".
Bud Light had a second commercial during the Super Bowl focusing on the fact that they don't use corn syrup. During 2017's second half, Bud Light was running ads stressing the simplicity and quality of its ingredients simultaneously with the then-new "Dilly Dilly" campaign ads. A horizon full of spinning wind turbines can be seen in the background as Bob Dylan's "Blowin' in the Wind" plays. The statement says it's up to consumers "to decide what beer is right for them".
Corn farmers have taken a beating in the a year ago.