The egg took full advantage of so many social media neuroses, including the obsession with and disdain for the Kardashian-Jenners, an astounding appreciation for the absurd, and the veil of anonymity and thus mystery that the internet can provide.
The good news is, it was all for a good cause. Officially revealed on Hulu (the brand become the egg's first sponsor), the streaming service created a short ad on mental health, highlighting the importance of reaching out for help.
The OG record-breaking egg. The pictures are all of an egg.
It all started with the photo of a chicken's egg, posted to Instagram account world_record_egg on January 4, 2019. Today, ahead of the Super Bowl, BuzzFeed ran a piece identifying Godfrey, confirming the details of our reporting.
Hulu and the Insta-famous egg are really trying to "crack" Super Bowl advertising with their vague statement.
"Recently I've started to crack".
The "Egg Gang" partnered up with Hulu and delivered an important message about mental health on social media. "If you're struggling, too, please talk to someone".
The video encouraged viewers to reach out to MentalHealthAmerica.Net. The simple photo now holds the world record for most likes on the platform.
The egg has finally cracked.
The reveal itself was posted onto Hulu as a new "series" called World Record Egg.
So, the next question is, where will the egg go from here? We don't know whether this is a co-ordinated publicity stunt by Hulu, or them simply capitalising on the unexpected viral popularity of the egg.