The Canadian Mental Health Association (CMHA) recognizes that one in five Canadians will suffer from a mental illness at some point in their lives.
Mark Gruchy says those type of campaigns are great for bringing what he calls an air of positivity to the topic of mental illness and helps to generate resources for groups dealing with mental health issues.
It was back in September of 2010 when the Bell Let's Talk campaign began to ask people to have a new conversation about Canada's mental health.
In terms of the general public's involvement and engagement, Bell Let's Talk Day is built around Canadians performing a number of simple interactions from tweeting to text messaging, to raise awareness, with Bell Media dedicating five cents from every one of these interactions that day towards mental health services.
Bell's annual Let's Talk Day to increase awareness around mental health has raised $7.27 million - a new record.
On Bell Let's Talk Day, she stopped by the Your Morning studio to talk about it.
"The majority of people with mental health or addictions challenges never, ever speak to someone else about it", says John Weekes, Waypoint Research Institute. "I invite you to add your voice to the conversation on January 30 to get us there - and help drive Bell's total donations to Canadian mental health programs past $100 million at no cost to you!"
How will you support your employees' mental health today? However, since Bell Let's Talk is a nationally recognized event, Carleton aims to support the initiative.
Deputy Premier, Minister of Health and Long-term Care, and Newmarket-Aurora MPP Christine Elliott said in a statement, "On Bell Let's Talk Day, we are reminded that we must take mental health as seriously as any health issue, because mental health is health".
The same goes for anyone sending a tweet using #BellLetsTalk, watching the Bell Let's Talk Day video on Twitter, Instagram, Facebook or Snapchat, or using the Bell Let's Talk Facebook frame or Snapchat filter.
The English-language video features Alessia Cara, Anderson Cooper, Ellen DeGeneres, Lisa LaFlamme and Seth Rogen with Bell Let's Talk team members Mike Babcock, Manon Charbonneau, Denni Clement, David K. Henry, Chris Johnson, Queena Lau, Howie Mandel, and Souad Saidj.