Netflix has sent a warning to viewers thinking of participating in a Bird Box-inspired challenge.
Bird Box is the latest film to spawn a meme-related challenge - and the Bird Box Challenge is, apparently, the latest social media craze to spawn injuries. With fan communities still making strides in terms of accessibility, a film like Bird Box (and challenges like these) invariably calls attention to the very real challenges facing those truly affected by sightlessness - a good thing to keep sight of as the world of geeky fandom inevitably begins busting out blindfolds at conventions and, yes, Halloween.
The film tells the story of a mother (Bullock) and her two children, named Boy and Girl, who are forced to wear blindfolds while they search for refuge in a world overrun by monsters that can drive people to kill themselves in a glance. Weeks after Netflix released the film, some people have been taking it upon themselves to try various activities with a blindfold on, not unlike the characters in the movie.
One popular video tweet does show a toddler bumping into a wall, but most of the mentions of the challenge are based around jokes about driving blindfolded or people remembering the episode of SpongeBob SquarePants where he pilots a boat blindfolded.
The challenge consists of people walking around blindfolded.
Birdbox was released on Netflix at the end of December, and it quickly became the platform's most-watched movie in its first seven days.
"The only Bird Box challenge that should exist", she wrote.