While Cook got yet another salary hike in 2018 off the robust sales performance by Apple, this year might not be so favourable.
While the company is most known for the iPhone, they generated a staggering $100 billion in revenue from other products.
This was the second year in a row that Cook saw a hefty rise in his pay cheque. Recently, Apple also revealed that its wearable devices - Apple Watch 4 and the AirPods did very well a year ago. Some believe that the iPhone maker will place its TV shows inside of the Apple Music app whereas others tend to stick to their belief that the company will release a dedicated video streaming service (app). He wants to see this portion of Apple double in revenue by the end of 2020.
"We achieved net sales of United States dollars 265.6 billion and operating income of USD 70.9 billion, each representing a year-over-year increase of 16 per cent, and exceeding the 2018 maximum annual cash incentive program goals for both of those performance measures", the document said.
Apple's ambitions in health monitoring and services are a secret to no one at this point.
In his letter to investors, Cook blamed much of the shortfall on China, where the company underestimated a decelerating economy. Apple's stock grew to record highs past year before taking a big hit in the last quarter after Wall Street grew concerned over iPhone sales and production issues. Cook loves the function, he says.
Cook gives the Interview in a time in which the exchanges respond emotionally to Apple and falling prices.
Tim Cook has also praised the 2018 iPhone lineup, reiterating that the iPhone XR is rather successful, being the most popular model every day since its launch.
Loup Ventures' Gene Munster, a former Wall Street analyst that covered Apple, said in a blog post there are six main takeaways from Cook's interview.