It was unusual. But again, the crux or at the very least the reasoning behind why some are understandably upset over the Diablo Immortal announcement is that fans have been waiting for a Diablo 4 PC/console sequel announcement for a while.
"We are very proud that Blizzard Entertainment has chosen us to help bring one of their largest game franchises to mobile", said Mr. William Ding, Chief Executive Officer and Director of NetEase.
Instead only the new mobile title Diablo: Immortal was announced at the conference which has not been received favorably by many fans. It appears that Diablo Immortal is looking to be the newest hot mobile game to hit the markets. The publisher also confirmed that multiple teams are working on Diablo projects, and they will be announced at the right time. Speaking with Polygon, higher-ups "repeatedly stressed" Immortal is just one of the Diablo games now in development, and how it was created "from the ground up" despite allegations to the contrary.
Diablo Immortal is one of the most infamous games of 2018 and it isn't even out yet. The game looks and plays similarly to traditional "Diablo" games, except it's tailored for smartphones' touch controls and smaller screen. "Games like these attract large, harder core mobile audiences in Asia and the Diablo franchise is popular in the US, China, Europe and Korea", he continued.
Now Kotaku is reporting that this was the original plan but for some reason the Diablo 4 announcement was scrapped only a few weeks ago.
These attempts to achieve better optics did not go unnoticed, as some fans began to spam the trailer with variants of a singular comment, "Hey, Blizzard".
Were you expecting a new Diablo game? Many devs stop playing games as they start making them professionally.
BlizzCon 2018 is nearly here and we've seen a lot of rumors flying around about our plans for Diablo at the show. "We can confirm that Diablo 4 is indeed in development". "We love it. We hope our fans understand what we're saying when we say that".
The event took place across the entire weekend but the highlight is Friday evening when they announced its plans for the games in its stable. Why they didn't show it off at Blizzcon, however, is beyond me.