Here's what to expect from Wednesday's event.
Apple's flagship iPhone X may get a minor upgrade this year, but the company could expand its core design elements into a line of phones -- with names that sound like confusing clothing sizes.
Bloomberg reported in February that Apple is considering to offer a dual-SIM model of the 6.5-inch iPhone in some markets.
In addition to the above, we should highlight that these handsets are expected to come with a fast charger in the box, as well as a Lightning-to-USB Type-C cable and dual-SIM capabilities. So far, we already know that both of the premium OLED iPhones - the 5.8-inch and the 6.5-inch models - will be called the iPhone Xs, and the iPhone Xs Max.
Up until this week, I've had the new 6.1-inch iPhone mentally tagged as the iPhone XE, in reference to iPhone SE, which is the only moderately-priced phone Apple now sells. Well, that's also not possible as the company is still in a mindset that the feature is not yet ready for the mainstream audience. The iPhone 9 will come in colors such as black, white, bright orange, flash yellow, electric blue, and taupe variants. Reports say that the dual sim version of the iPhone XS will be available only after 21st September. A redesigned version would be needed for these new models. The small black bar at the top of the screen houses the front-facing camera and speakers.
Last year, the tech giant unveiled a special tenth anniversary edition iPhone X, as well as the iPhone 8 and iPhone 8 Plus.
Instead of launching the Product (RED) edition iPhones half way through the product life cycle, Apple might be launching its red iPhone alongside all of the other models.
Apple shares also took a hit on the news, falling Monday after the report. Shortly after Apple's big event on Wednesday, Microsoft is expected to introduce new Surface hardware on the 2nd of October, followed by new Pixel hardware from Google on the 9th of October. We'll likely learn when the software will roll out to devices and maybe get a peek at a surprise feature or two.