Despite Outrage, Nike Sales Increased 31% After Kaepernick Ad

James Harden

Despite Outrage, Nike Sales Increased 31% After Kaepernick Ad

Ferguson made a series of posts on Twitter with the same caption as the Nike ad - but he replaced Kaepernick's face with the faces of soldiers.

The president has been an outspoken opponent of kneeling during the playing of the national anthem. Per the document, following a short decline, the shoe huge's online sales grew 31 percent which used to be substantially better than 2017's 17 percent amplify for the length of that very same time length.

Trump, who on Tuesday described Nike's deal with Kaepernick as "terrible", said the sports equipment giant's endorsement of the ex-NFL star had backfired. ESPN on Monday broke the story that Kaepernick would be featured in the 30th anniversary of Nike's "Just Do It" campaign. Nike has suffered much of the brunt for this decision, as their market capitalization has plummeted by $4 Billion and their stocks have fell by 3 percent.

In a statement, college president Jerry C. Davis accused Nike execs of "promoting an attitude of division and disrespect toward America" with the Kaepernick campaign.

"Believe in something, even if it means sacrificing everything", Kaepernick says.

The ad, which aired Thursday during the Philadelphia Eagles' game against the Atlanta Falcons, focuses on the idea that anyone can achieve anything they set their mind to and that you should always dream big no matter your circumstance. "As far as the National Football League is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!"

Recently, Trump told Daily Caller: "I think it's a bad message that [Nike] are sending and the goal of them doing it, maybe there's a reason for them doing it". "I also think the shift reflects the fact that the country is extremely polarized on several important issues". The announcement has reignited the same controversy that Kaepernick sparked two years ago when he began kneeling during the national anthem to protest police brutality against young African-American men.

The NFL unilaterally passed a policy requiring players to stand at attention for the anthem or to stay in the locker room or in the tunnel under the stands.

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