The popular streaming service has opted to trial the change in Continental. At the same time, there could be some changes made to current plans that are bound to anger many Netflix subscribers.
However, Netflix (nflx) told the tech publication that the test would be limited to some users rather than all, and that the company may not end up offering the tiers that it's testing. According to the promotional material shared for this new package, the new tier would essentially provide the same benefits as the current Premium tier.
Netflix is supposedly thinking about adding a fourth plan that will include access to HDR content in addition to everything now available in the Premium plan.
A basic account gets you standard definition and just the one screen at a time, while the standard £7.99 package gives you HD and doubles the screens. In April, it was valued at a whopping $170 billion by investors betting on Netflix's potential for global growth; at the time, it counted some 125 million subscribers worldwide.
The new tier will allow four devices to receive UHD or 4K video and audio streaming simultaneously. This essentially means that Netflix Premium users will have to upgrade to the more expensive Ultra tier to maintain the same level of service. A company spokesperson was quoted as saying, "In this case, we are testing slightly different price points and features to better understand how consumers value Netflix".
A selection of users in Italy, Germany and other European countries are seeing the new Ultra plan.
Standard is now €10.99 and Base €7.99.