Amazon announces Prime Day 2018, kicks off early deals

A bigger Amazon Prime Day 2018 arrives July 16 with more deals, devices and longer hours

It's official: Amazon Prime Day starts July 16

The one caveat? Similar to Prime Day, you must have an Amazon Prime membership to get in on these discounts. Prime subscribers - who have hopefully already registered their account for Amazon's existing discounts at the retailer - will get an extra 10-percent on select sale items. Amazon Prime is a paid membership programme - costing S$2.99 a month, with the option of a 30-day free trial - that offers members exclusive shipping, shopping and entertainment benefits.

Amazon's flagship Alexa based Echo family of devices, Fire TV Stick, e-book reader Kindle, Kindle Oasis and Kindle Paperwhite will be available at the lowest prices of the year. All hands-free-just ask. See the Echo Show sale at Amazon.com HERE. Prime members will exclusively be able to buy brand new products from some of the biggest brands until 15 August, meaning they'll get their hands on the latest and greatest before anyone else.

Prime Video, DVDs and Blu-Ray - Save up to 50 percent on popular movies and TV shows on digital, DVD and Blu-Ray.

First of all, if you want to get in on the action, you need to sign-up to Amazon Prime.

Members can enjoy hours of free gameplay as Twitch Prime gives away a free PC game every day through July 18. Members will also receive exclusive in-game loot for Warframe and PLAYERUNKNOWN'S BATTLEGROUNDS.

Amazon Prime Day originally came about as a celebration of Amazon's 20th anniversary back in 2015 and has always taken place in July.

Enlarge / Starting today and running for the next two weeks, here's every game you can claim as a paying Amazon Prime user via the Twitch Prime service.

The company is also offering a new experience to customers this Prime Day with Virtual Reality (VR) outlets at 11 malls across Mumbai, Delhi NCR, Bengaluru, Chennai and Kolkata.

You can also expect the usual Lightning Deals, which will be short-lived bargains on a range of items.

Prime Day is Amazon's version of a clearance sale, which means you'll find a lot of random, unwanted items on sale.

Amazon is kicking off the Prime Day deals starting immediately, however. "Make sure you are ready to inform and promote to your readers and earn big!" Here's why I plan to skip Prime Day this time around.

For example, Halifax-based Maritime Naturals said it saw a 600 per cent increase of sales past year for Prime Day after offering a discount, with a repeat business rate of 40 to 60 per cent afterward.

Wimbledon will not show England World Cup match against Colombia
Malaysian authorities arrest former prime minister Najib Razak over 1MDB investigation