Instead, IHOP is officially back to pancakes after a brief name change.
IHOP even changed its Twitter bio to say, "if at first you don't pancake...pancake, pancake again".
A month after causing an uproar by announcing it was transforming from International House of Pancakes into International House of Burgers, the restaurant chain admitted what some (including me) suspected from the start. The plan, which came with a rollout of seven burgers including the Big Brunch Burger and the Cowboy BBQ burger, had been in motion for about a year.
We're giving away 60¢ short stacks on July 17 from 7a-7p for IHOP's 60th birthday.
"We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)", it read in part. The brand has already changed its name on its website and all social media platforms.
IHOP's "word of mouth" score skyrocketed following the name change, according to YouGov BrandIndex data. The giveaway is in celebration of its 60th birthday.
Looks like they can coexist under one house of burger-pancake roof from now on.
The IHOb marketing gimmick has proven successful.
Wendy's replied, "Of course it was".