USA company to show Premier League matches

Amazon Prime Premier League live stream BT Sky

AMAZON • GETTYAmazon will be live streaming Premier League football from 2019

It will be the first time a full round of Premier League fixtures will be broadcast in the UK. And so will Amazon.

The deal with a streaming service for Premier League TV rights is an intriguing development, with Amazon adding top level football to a platform that will also include ATP world tour tennis next year, after they took that deal away from Sky Sports.

Announcing the deal, Premier League executive chairman Richard Scudamore said: "Amazon is an exciting new partner for the Premier League and we are very pleased they have chosen to invest in these rights".

The Premier League have also released details of the rights deals for the Republic of Ireland.

Other changes for the 2019-2022 deal include eight individual games being shown live in a "prime-time" Saturday night slot, three complete rounds of 10 midweek matches all shown live, and one set of bank holiday games - not known to be Boxing Day.

Football matches on Amazon will only be available to Amazon Prime customers, for which membership now costs £7.99 a month or £79 a year.

Earlier this year Facebook struck an exclusive deal to stream some Major League Baseball matches and last year it was frustrated in a $600m bid to secure streaming rights to Indian Premier League cricket matches.

For Amazon, the deal is the latest example of its expansion into the world of live sports broadcasting.

Add Sky Sports Main Event to this (which comes with Sky Sports Extra) for £27.50 a month, and the £7.99 for Amazon Prime Video and you reach a grand total of £66.48. Additionally, aside from live streaming, weekly highlights of all Premier League fixtures throughout the season will be available to be viewed by Prime subscribers as well.

BT will now broadcast 52 games per season, at a total cost of £975m over three years, while Sky will show 128. A subscription to Prime is required to watch the matches.

Sky Sports still have hold of the four choice packages, which they paid £3.5billion to acquire in February.

Analyst Paolo Pescatore at CCS Insight said the Premier League would be delighted to have secured a leading online giant as a partner, but it was a headache for fans who would need to sign up with another provider.

Amazon, which started as an online retailer, has built up an increasingly impressive sports portfolio and broadcasts the US Open tennis, ATP World Tour Tennis events - where they outbid Sky by offering £50 million - and National Football League games.

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