The Yomiuri Shimbun Canon announced Wednesday it would end sales of its EOS-1v, the last remaining model of film camera that the company has sold in Japan.
The company's predecessor, Precision Optical Instruments Laboratory, launched its first film model - the Hansa Canon, a 35-millimeter focal plane shutter camera - in 1936. Of course, most of us knew this day was coming, but the mainstream's migration to digital cameras wasn't the only indicator of Canon's eventual plans to stop selling film cameras.
The fact that anyone is still buying brand-new film cameras may come as a surprise to consumers, who are far more likely to use the camera on their phone. It's an awesome experience.
While digital photography has been the standard for nearly two decades now, there's still a thriving community of film photographers.
"Thank you very much for your continued patronage of Canon products", reads the announcement through Google Translate.
The EOS-1V is a 35mm SLR camera that released in 2000. It has also pledged to offer repairs through to October 31, 2025, but warns that fixes beyond 2020 are dependent on inventory and the availability of parts. After October 31, 2020, Canon may refuse a fix request due to a lack of parts. Even though Canon is calling it quits, competitors like Nikon are still producing and selling film cameras as well (at least for now). There's also been a small resurgence in instant film cameras akin to those of the 80s and 90s; both Polaroid and Fujifilm sell simple instant-film cameras.