Apple's Memoji brings an animated you to your iPhone

Apple’s new Measure app is like an AR ruler for your iPhone

Apple Introduces New Controls for Limiting Time Spent on Devices

Of course, some people have things like jobs and other pesky obligations that might prevent them from focusing on an Apple event for several hours. If you're concerned how much time you - or your family - spend on your iPhone or iPad, Apple has you covered with its next big release. "For some of us it's become such a habit we don't even recognise just how distracted we've become", said Apple's senior vice-president of Software Engineering, Craig Federighi, according to a report in The Guardian. Read on for answers to all those questions and more from WWDC 2018. Over the previous year Apple has met with companies, including Snap and Pinterest, about participating in a network that would place ads across their collective apps.

The first, Do Not Disturb, was already available.

Unlike Facebook and Google, Apple doesn't depend on online ads dictated by data about a user's interests. Expect some new AR demos, too.

Faced with slowing growth for its mobile devices, Apple is beginning to focus on its services side - the App Store, Apple Music, iCloud storage and Apple Pay - and getting back into the ad business. It's another matter whether they'll actually be used.

Learn more about ARKit 2 in our earlier coverage.

Also updated in iOS 12 is Apple's proprietary Books app, which will include an all-new "Reading Now" section, an updated e-books storefront with new advanced search and an all-new section for audiobooks. More details can be found in our iOS 12 post.

A new feature called Screen Time will offer weekly reports about your iPhone.

Apple also rolled out group video chat sessions with up to 32 users, putting it in direct competition with companies such as Cisco Systems Inc (CSCO.O) and Microsoft Corp's (MSFT.O) Skype.

Much akin to the popular Bitmoji avatars circulating the web today, Memoji will essentially allow users to create and customize a cartoonish avatar of their own face to use a character during Animoji sessions.

The Cupertino, California-based company follows Google's well-being tools in the Android P operating system.

Apple also introduced a new Tongue Detection feature for Animoji.

The platform that powers the Apple TV and Apple TV 4K gets a nice update later this summer as well. There are also tools to limit the amount of time spent in apps.

In additional to a range of system-wide performance enhancements, new developments in Apple's augmented reality (AR) platform on mobile and more, the company showcased a myriad of new iOS 12 features from powerful updates to core apps like News, Stocks and Books, to entirely new features created to curb device usage, and even a personal new take on Animoji dubbed Memoji.

Apple gave users a sneak peek at a project Apple is working on for down the road a bit.

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