Apple focuses on speed, parental controls in software upgrades

Apple also may introduce new ways to help people manage their health and assist apps in the use of augmented reality

Updates for iPhones, Siri and more at WWDC 2018

Apple's new Screentime app will allow users to see detailed reports about how often they use their iPhone and which apps they use most frequently.

The photos app will become more dynamic, offering search suggestions such as "hiking" and categorising events by place and time, with a separate "For You" tab offering suggestions for edits or people you may want to share images. Apple CEO Tim Cook kicked off the WWDC that runs through June 8. Apple also will give users reports on how much time they spend on apps and what gets them to check them constantly. This means that users of the Safari web browser have to proactively opt-in to such tools in order for third parties to be able to track their online activities as well as other sensitive information stored on iOS devices, such as contacts information etc.

"Turns out "like" buttons and "comment" fields can be used to track you, so this year we are shutting that down", Apple senior vice president of software engineering Craig Federighi told the conference. Based on this data, individuals can set up time restrictions for specific apps, websites, or categories of apps.

Apple's update will roll out in iOS 12 and Mojave, the new Mac OS. The company has said it wants to help users develop healthier relationships with its flagship product.

Apple has talked about the privacy of users a lot in the last couple of years, and in the recent months, especially with the world alarmingly looking at the way Google and Facebook utilise user data, the company has highlighted again and again that it cares for the private data of its users.

New AR Tools Apple is doubling down on augmented reality, adding to its developer's kit new tools that take full advantage of the hardware in iPhones and iPads.

The update comes as Apple tries to extend AR experiences to a broader population, rather than just hard-core, tech-savvy users.

Improvements to Siri Users will soon be able to create shortcuts for Apple's digital assistant.

"We know there are people who would like extra help", Federighi said of curbing app time. For example, while the iPhone and iPad Twitter app is regularly updated with the social network's latest features, the Mac version gets few updates and is widely considered substandard. The company has also unveiled new upgrades to its Photos app, including advanced searching and tagging and a new section called For You which creates collections and featured photos.

Apple unveiled new steps to make it hard for advertisers to distinguish among users, building on its effort, begun past year, to prevent such tracking. It's also reminiscent of IFTTT, an app that connects various digital services with automated "recipes".

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