Apple and Oprah sign a multi-year partnership on original content

Apple and Oprah sign a multi-year partnership on original content

Apple and Oprah sign a multi-year partnership on original content

Winfrey, a producer, an Oscar-nominated actress, talk show host, philanthropist and entrepreneur, hosted the #1 daytime talk show The Oprah Winfrey Show for 25 years and via her Harpo Productions developed the long-running hit syndicated shows Dr. Phil, The Dr. Oz Show and Rachael Ray.

Apple's video service is set to compete with streaming platforms Netflix and Hulu-companies that are spending billions to produce and license original, exclusive content to entice subscribers. The partnership is one of the first of similar agreements struck between Apple and content creators.

The iPhone maker said it was looking to "embrace her incomparable ability to connect with audiences around the world", although did not provide any further detail on the programmes or Ms Winfrey's role in them.

Winfrey's other projects include her podcast version of her Emmy-winning Super Soul Sunday series on Apple Podcasts, and executive producing OWN's Queen Sugar and Greenleaf. Apple is said to be working on various projects alongside notable names like Stephen Spielberg, M. Night Shyamalan, Jennifer Aniston and Reese Witherspoon, among others.

Winfrey will remain chairman and CEO of the Discovery-backed cable network OWN, especially after her deal with the network extended through at least 2025. She is precluded from appearing on-camera for other cable networks.

Trump 2020 campaign media advisory board member Gina Loudon and former "Hillary for America" finance committee member Al Mottur discuss how CBS host Gayle King pushed Oprah Winfrey to run for president during her interview on "This Morning".

Netflix ignited the current talent wars with aggressive nine-figure deals for Shonda Rhimes and Ryan Murphy.

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