Stubs A-List costs more and is of course limited to AMC theaters, but AMC is taking direct aim at MoviePass with features like seeing multiple movies per day and repeat visits to a movie you've already seen. That's more money and less movies than movie pass, but AMC calls it a "sustainable" model in a statement, and also offers other benefits.
MoviePass has made headlines in the a year ago for disrupting the movie theater experience at a time of uneven attendance at movie theaters.
"We believe that our current and future loyal guests will be interested in this type of program", said Adam Aron, CEO and President of AMC Theatres. Stubs-A-List also allows for users to purchase tickets ahead of time online or through the AMC app. MoviePass users can only purchase tickets on the day of a showing and, in most cases, they have to be at the theater before the ticket can be purchased.
Theatres introduced a new subscription-based program on Wednesday aimed at giving MoviePass some competition.
Here's how it works: for $20 a month, A-List subscribers get to see three movies per week at any AMC, AMC Dine-in, and AMC Classic theater in the United States. The service's parent company Helios and Matheson insists that they are in no danger of going under and the service recently hit the 3 million subscriber mark. Subscribers can view films at any AMC location at any time and will also gain access to other benefits, such as free refills on large popcorn orders and faster concession stand service.
But MoviePass later said its subscription service stopped working at those theaters because the tickets cost too much for moviegoers, according to the Deseret News. Variety reported that the company pays full price for tickets and then discounts them.
The comment has been interpreted to be a dig at MoviePass, which was originally founded in 2011 and has been seen as a major disruptor for the movie business. "Twice the price for 1/4 the theater network and 60% fewer movies".
Finally, AMC says that you can see all three of your weekly movies on the same day, though if you do, there needs to be a two-hour period in between each one. "Thanks for making us look good AMC!"