Not having to leave for a separate website and enter payment information any time you want to purchase something could make Instagram a much bigger player in commerce. It's about time that WhatsApp added support for in-app playback for Facebook and Instagram videos, considering the fact that all three services are part of the same company. WhatsApp has been internally developing new features that are about to roll out.
When you receive a link to an Instagram or Facebook video, you can now play it right within WhatsApp. Moreover, it was also reported that Facebook might be fading some of WhatsApp's encryption facilities, which might also be the cause of Jan leaving.
As Zuckerberg noted during his keynote address, video calling is already one of the most popular features on WhatsApp. She noted that WhatsApp users already clocked over 2 billion minutes of video and audio calls, indicating the popularity of the feature.
And as for more immediate changes, WhatsApp'slatest version 2.18.51 for iOS features support for Instagram and Facebook video playback, more deeply integrating the messaging service with other Facebook services. WhatsApp stickers is a fun way for users to communicate with each other, and will also allow third-party developers a chance to develop custom stickers for its large fan base. However, in case Instagram decides to fully expand its in-app payments feature soon, Snapchat may see its growth numbers fall further in the future.
In addition to improved Facebook and Instagram integration, today's update also gives group administrators more capabilities.
The launch in the United Kingdom follows a small-scale beta trial with Marks & Spencer, Heidi Klein and Mahabis. Also, the social networking website announced bringing in 3D illustration and models to the News Feed.
Select users of the social media site have begun to notice the addition of a payment button to the app's existing booking feature. With WhatsApp losing its advocate for bloat-free and advertisement-free user experience, the company is expected to introduce advertisements on the platform.