YouTube Music, YouTube Music Premium, and YouTube Premium are new services that Google announced yesterday; they are Google's next, and maybe final, attempt at establishing a free and paid streaming service to compete with the likes of Spotify or Apple Music.
Starting Tuesday, we're rolling out the new YouTube Music experience in the U.S., Australia, New Zealand, Mexico and South Korea*. Further down the line, it will expand to Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom.
Existing YouTube Premium subscribers will be kept on the current $9.99/month plan for now, and YouTube Premium includes everything that's in YouTube Music too. Much of that "viewing" is actually music listening, as music videos consistently rank among the most popular clips on YouTube, making it one of the biggest single sources of music listening worldwide. The timing is weird, but this is indeed Google's new streaming music service that will be at the forefront of their music push.
Google customers get music and video streaming for $11.99 per month (or $9.99 if they have been migrated from YouTube Red), or only music streaming for $9.99.
"Thousands of playlists built to help you discover new music". The service will offer ad-free music experience.
"The days of jumping back and forth between multiple music apps and YouTube are over, explained Elias Roman, Product Manager of YouTube Music".
An ad-supported version will be available for free also, but it won't include premium features such as background listening, song downloads and music discovery features.
More information on YouTube Music can be found here.
On the app's homescreen, you scroll past shelves and shelves of recommending music and playlists - individualized selections of new releases, a My Mixtape personalized playlist, collections similar to an artist you've been listening to a lot lately, a selection called Throwback Jams - before you get to recommended music vidoes and professional clips of live performances.
According to the company, YouTube Premium that is replacing YouTube red will be a bit more expensive.
Perhaps this move will allow Google Executives to gauge the worth of its video streaming and music platform separately. In fact, new subscribers in countries where Red is already available can sign-up now to lock in the price ahead of the new service.