Olympic star Ledecka emerges from shadow of rock star dad

BUSINESS     Lindsey Vonn is boosting Bounty as marketers go for the gold at the Olympics     
       P&G has signed Lindsey Vonn as a brand ambassador

BUSINESS Lindsey Vonn is boosting Bounty as marketers go for the gold at the Olympics P&G has signed Lindsey Vonn as a brand ambassador

"Ester Ledecka has the gold!", they shouted immediately after she crossed the finish line.

Vonn was first out of the gate among the field after the start was delayed by an hour due to high winds. Actually, I would rather go riding snowboard now.

When asked why, she replied: "I was not as prepared as the other girls".

Soon thereafter, she shielded them once more, and when a press officer asked her to remove them in front of an global media corps that was eager to brand her a "sensation", Ledecka demurred.

When she sets off down the slope for the snowboard parallel giant slalom on Thursday, Ledecka will become the first athlete, male or female, to ever compete at a Winter Olympic games on both the skis and the board.

Her win reminded Czechs of another surprise Olympic win in 1998 in Nagano when Jaromir Jagr and Dominik Hasek led the men's ice hockey team to a gold medal win over Russian Federation. "I don't know what else to say", the 20-year-old told reporters after his first giant slalom run at the Yongpyong Alpine Centre.

The Czech athlete started so low in the list that NBC, the USA broadcaster, and the Olympic results service had already anointed Anna Veith as the Olympic champion.

Editor's note: This story has been modified to include Shiffrin's mother disputing earlier reports of Ledecka borrowing her daughter's skis.

Before Ester skied her way to gold, Anna looked like she was going to defend her title from the 2014 Sochi Olympics when she was in the top spot after 20 skiers has raced and NBC even falsely announced her as the victor, which they later apologized for.

Everyone was surprised that Ester Ledecka won the Alpine skiing super-G gold medal. "So yeah. that's the base of it I think". "This was the Olympics", she said speaking afterwards.

It's hard to overstate just how much of an upset this was.

Now Ledecka turns her focus from two planks to one, with the women's parallel giant slalom starting on February 24. They had to go back because, while they were away, Ester Ledecka shocked the world.

"We have to hold her back".

Now the mystery that needs to be solved, was she on Mikaela Shiffrin's skis?

"It is unbelievable. The first time I saw Ester skiing was in Chile and I thought, 'Wow, who is this?' I talked to her and realized she is a really good snowboarder and windsurfer", said Weirather.

Yet she upset the Olympic race favourites with the run of a lifetime to deliver the Czech Republic a first gold medal in the sport.

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