There could be many reasons for Facebook's decline in popularity amongst the younger generation, part of it may be that Facebook is no longer seen as the "cool" social media platform.
Facebook lost a large portion of users ages 12 to 17 in 2017, potentially showing that the company doesn't have as much of a stronghold over young minds as most tend to think.
Facebook's problem is due to SNapchat, which has doubled its take-up rate among social site users to 43%.
eMarketer says that Instagram will add 1.6 million users under the age of 25, this will be beaten by rival Snapchat which is on course to add around 1.9 million users.
Some 700,000 young United Kingdom users are forecast to leave, while over-55s will become the second-biggest demographic of Facebook users this year. Around 5.8% of those in the 18-24 age bracket will leave the platform.
Facebook's loss, will be SnapChat's gain, eMarketer predicts.
The amount of users in that age demographic declined by 1.4 million (9.9 percent) a year ago, according to data The Daily Caller News Foundation obtained from eMarketer. Facebook also said people were spending 50 million fewer minutes a day on the platform. The research firm, which bases its analysis on survey and traffic data from research firms and regulatory agencies, Facebook press releases, historical trends, Internet and mobile trends and other factors, says Snapchat will continue to have more users ages 12 to 24 than Instagram.
The nature of Snapchat's design, however, defaults away from everyone seeing what users post. This compared to 24 percent for Instagram, 9 percent for Facebook and 7 percent for Twitter Inc (NYSE: TWTR). Overall, Facebook lost 2.8 million U.S. users under the age of 25, the data found.
The latest forecast on social network usage from eMarketer shows Facebook is losing younger users at an even faster pace than previously expected. This year, the app is set to add 1.9 million U.S. users under the age of 25. Most of whom likely ditching Facebook in favour of Snapchat and/or Instagram.
By eMarketer's reckoning, that's because growth among 12- to 17-year-olds will drop by 5.6%, this year. It is often the first taste of social media for the older populace.
It adds that these youth-focused features have also "turned off older audiences", who are said to "favour Facebook's less complicated social network experience".