Zuckerberg changes Facebook's focus to be more 'meaningful'

Zuckerberg changes Facebook's focus to be more 'meaningful'

Zuckerberg changes Facebook's focus to be more 'meaningful'

Facebook users will see more posts from their friends and family in their News Feeds very soon, the company announced on Thursday. Last month my colleague Shan Wang published the results of an experiment she ran: "Half the people in our survey saw no news at all in the first 10 posts in their feeds - even using an extremely generous definition of "news" that counted everything from celebrity gossip to sports scores to history-based explainers, across all mediums".

Facebook has just announced that it will be introducing a "major change" to the News Feed, presenting more content from people you know and less public content from brands, media and more.

Zuckerberg expects users to spend less time on Facebook through these changes.

Facebook said its intention is to promote "meaningful interaction" on the site, with David Ginsberg, director of research at Facebook telling the New York Times: "When people are engaging with people they're close to, it's more meaningful, more fulfilling.it's good for your wellbeing". He added that academic studies and internal research found that feeling "more connected and less lonely. correlates with long term measures of happiness and health".

Facebook is looking to prioritize posts by family and friends over news outlets.

The company's mounting difficulties prompted Zuckerberg to declare last week that his personal challenge for the year - which in the past has run the gamut from learning Mandarin to slaughtering his own meat - would be to fix what ails Facebook. I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.

Unsurprisingly, businesses may be able to sidestep this shift by putting money behind their content. Mosseri says the change "shouldn't affect ads in general" as this operates on a "separate system". The change is likely to encourage publishers to work to create content that is more interactive and less passive.

There have been rumblings lately, that Facebook is about to kill publisher reach entirely - consigning publishers to the Explore tab - but it is unfounded information so far. Instead, Facebook will highlight posts between friends - for example, a photo of your dog, or a status update that many of your friends have commented on or liked.

The social media giant is also planning changes in how it handles video - giving priority to those that users engage with and playing down those that generate views by automatically playing when seen in a person's feed.

So! How can you make sure you don't miss a reality blurred story?

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