This launch will put pressure on Lazada, the e-commerce site owned by Alibaba, which is Amazon's primary competitor in Southeast Asia.
Amazon Handmade products are available via Prime Now for members in Austin, Texas; Brooklyn and Manhattan, N.Y.; Minneapolis; Phoenix; Portland, Ore.; Raleigh, N.C.; San Diego; the San Francisco Bay Area and Seattle through the holiday season. Finally, to use Prime Now you'll need to be a member of Amazon's $99-a-year Prime service, which beside delivery perks also offers access to streaming movies, TV shows, music, and more.
While introducing the membership, the online retailer more than halved the threshold for free global shipping to Singapore and also cut delivery times, hoping the deal will attract more shoppers to its platform that will now give access to more than 5 million items from Amazon U.S.
The service, which offers free two-hour delivery from its local warehouse with a minimum order of $40, is now exclusive to Prime members.
Speaking to The Straits Times, Mr Ghani acknowledged that some living in the country already have Amazon Prime memberships for the United States site.
So long as orders are $60 or more, Singapore Prime subscribers will be able to order a choice from over 5 million items shipped from Amazon US.
Speaking to The Straits Times, Amazon Prime International's vice president Jamil Ghani noted that the Prime membership is country-specific and not transferable at all - those who already have US Prime memberships can not convert them to local ones, and vice versa.
Amazon.com, Inc. (NASDAQ:AMZN) is going head-to-head with China's biggest e-commerce company in a key Asian market.
Mr Ghani noted that Singapore customers are "hyper-connected and mobile-first" but declined to comment on whether a local Amazon online store is forthcoming.
Under the previous ordinance, AmazonGlobal program, every Singaporeans could enjoy free shipping for buying qualifying goods worth at least USD$125. "We will keep making Prime better, adding even more selection and benefits". The company says it will expand LiveUp beyond Singapore into other Southeast Asian markets soon, including Indonesia, which Amazon is also eyeing as a key growth market.