One of Australia's leading retailers, Gerry Harvey of Harvey Norman, says he's not anxious about Amazon and warned consumers to beware of its promises to deliver before Christmas.
Representing more than 110 brands in 27 languages and producing more than 18,000 e-commerce assets per year for e-tailers globally, Integer's Digitail offering is available in Colorado, Hamburg, Germany, Sao Paulo, Brazil, and now Sydney, to service clients worldwide.
"We've always believed that Amazon is here to assist the retailers of Australia to grow and develop their businesses both locally and internationally".
All the orders will be fulfilled from Amazon's fulfillment centre in Dandenong Victoria.
Customers are able to enjoy free delivery on eligible orders above $49 that are sold by Amazon, and a one-day delivery service is available in select areas across Australia.
U.S. internet giant Amazon launched in Australia today in time for Christmas, with retailers scrambling to cut costs and boost their online offerings as they brace for an expected shake-up of the sector.
The store opened this morning with 20 product categories, including including books, video games, consumer electronics, sports & outdoors, tools, toys, home improvement, beauty, clothing & accessories, shoes and Amazon's own devices like Kindle E-readers and Fire TV Sticks.
Meanwhile, some items are actually cheaper to purchase on the Amazon US site and have shipped to Australia.
The selection at Amazon.com.au includes products offered by large Australian brands, as well as small and medium-sized Australian businesses selling on Amazon Marketplace. Still, it's a huge blow to our $16 billion retail sector.
"We recognise that Amazon's entry will, of course, impact on the Australian retail landscape, but we view the current price weakness in Australian retail stocks as an over-reaction, given the strengths of major shopping malls, and their leverage to Australia's employment and population growth".
There is, however, no news on whether or not Amazon Fresh will be delivering Aussies their groceries any time soon.