While it's unlikely that they are sending armed guards around carrying the 2017 Walmart Black Friday ad in a handcuffed briefcase it will not leak and appear online before they want you to see it. Electronics, TVs and home appliances are typically the most sought after items on Black Friday, and there are plenty of deals to be had this year. Those retailers also tend to be inching their store opening times on Thanksgiving an hour earlier this year.
Stores are unveiling their plans for the most critical days of the holiday shopping season. Stores will then reopen at 8 a.m. on the actual Black Friday.
Best Buy will open at 5 p.m. on Thanksgiving.
Not that many Thanksgivings ago, after the Black Friday sales circulars would drop, consumers would tear through their morning newspapers to plot out the next day's shopping strategy.