For some, this might indicate a future where Netflix's preeminence in the streaming video space is overtaken by Disney, which is also set to pull some its programming from Netflix when its own service launches. The project was revealed by Disney CEO Bob Iger during a quarterly earnings call.
Iger said in the call that Disney's platform would be "substantially cheaper" than Netflix, which now charges $10.99 / £5.99 a month for its basic package. Disney shares are up almost 7% so far this week, mostly on the reported Fox talks. Few details were revealed - save for an announcement that four live-action series based on Disney properties (Star Wars, High School Musical, Monsters, Inc. and Marvel) are in development and will be exclusive to the streaming platform.
Sadly, what we don't yet know is whether or not this service will be offered to cord cutters or those with existing cable packages. Star Wars, Marvel, and Pixar will be front and center in Disney's own streaming service, due out that year.
Disney shares rose 2% to $102.68 before financial results were released late Thursday, and they were up slightly in after-hours trading.
News that there will be a whole new "Star Wars" trilogy sent the internet rippling, and the films are no doubt expected to be blockbusters unless audiences start to feel Lucasfilm fatigue - which they haven't, so far. "We can't wait to continue with this new series of films".
Device support is unclear, though Disney has referred to the upcoming service as an "app" on several occasions, suggesting it could be streamed to smartphones, tablets, computers, TVs, and other internet-connected devices capable of running applications.
Where will it be available?Netflix now charges between $8 and $12 a month.
The launch of this new service is still two years away, so we're obviously still waiting for more information. It will also include the studio's library of content, including Disney and Pixar movies, as well as Disney Channel, Disney Junior and Disney XD TV.