Jennifer Aniston & Reese Witherspoon Morning Show Drama Picked Up By Apple!

The project from HBO alum Michael Ellenberg is poised to hit the marketplace in the coming weeks and be shopped to premium cable networks and streaming services

Getty Images Jennifer Aniston, Reese Witherspoon

According to The Hollywood Reporter, Apple nabbed the rights to the coveted project after it sparked intense interest from multiple outlets over the summer, and has already given the show a two-season order.

Additional background for the show will come from Brian Stelter's book Top of the Morning: Inside the Cutthroat World of Morning TV, which was previously being made into a Lifetime movie.

Jennifer and Reese are also slated to executive produce the series.

The straight-to-series orders for both projects are the first fruits of the effort to rev up Apple Video's entry into the premium TV arena. Her post-Friends television career has largely included guest spots on shows like 30 Rock, Cougar Town and her finest role: as a dating show contestant wearing a bear costume on Burning Love. Ms. Witherspoon is coming off a major success with the HBO limited series "Big Little Lies", for which she was a star and an executive producer. Witherspoon once starred as the sister to Aniston's Rachel Green character on "Friends" back in 2000. Jay Carson (House of Cards) is penning the pilot and will serve as the series showrunner.

"Amazing Stories" follows an aspect of the Netflix playbook as well by updating a show with some nostalgia appeal: The original ran for two seasons on NBC in the mid-1980s, with Spielberg pretty heavily involved. Spielberg, Fuller, Amblin's Darryl Frank and Justin Falvey and "Bones" creator Hart Hanson are exec producers.

According to United States media, several broadcasters were engaged in a bidding war for the as-yet unnamed project - a drama that will offer a peek into the lives of American television's morning presenters.

It's a huge acquisition for Apple as it attempts to rival streamers like Netflix, Amazon, and Hulu in the original programming space. She is repped by CAA, LBI Entertainment and Hansen Jacobson. Stelter is serving as a consultant.

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