Japanese companies stoked for China's Singles Day

It’s almost time for the world’s largest online shopping day

It’s almost time for the world’s largest online shopping day

The online flash sale binge on China's mammoth e-commerce giants, like Alibaba's Tmall.com and its rival JD.com, begins at midnight Friday China local time and lasts for 24 hours.

That's absolutely massive and puts U.S. shopping holidays like Black Friday and Cyber Monday to shame.

Adding together the sales from the most recent Prime Day, Black Friday and Cyber Monday in the United States only total 43% of the sales from last year's Single's Day.

More than 140,000 brands will participate in 11.11 in 2017, offering 15 million products The Double 11 shopping event will have more than 60,000 global brands that will offer popular items from authentic autographed sports memorabilia to fresh foods and produce to half a billion Chinese consumers.

Chinese online shopping giant Alibaba says it took in almost 20bn yuan (£2.1bn) in sales in a matter of minutes at the opening of its Singles' Day annual discount sale extravaganza. This year, Amazon recorded a record $1 billion in sales for its made up holiday and it was the largest single day for sales in the company's history.

Nicole Kidman and Pharrell Williams were among the stars who helped get the eighth Singles' Day off to a glittering start.

The price is a reference to 11.11, the first name given to the day, meant to represent both the date (11 November) and the single people doing the shopping.

The headline sales number is likely to top last year's total of 113bn yuan (£13bn), an increase of almost a third from 2015. Last year, Alibaba shipped more than 1 billion packages and is on track to well outpace that this year.

If you buy their Singles Day set, the company will send you 12 3.4-ounce bottles a month until you die of natural causes, or liver failure.

The agreement also says that if the company folds anytime within 30 years of the purchase then the lifetime supply will be voided.

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