EA Stock Tumbles Over Star Wars Battlefront 2 Controversy

EA Loses $3 Billion in Stock Value after Battlefront 2 Debacle

The loot crate system and micro-transactions have been detrimental to the multiplayer aspects of the game, but if you enjoyed the previous installments in the "Battlefront" franchise, you will enjoy "Battlefront II", as well. We're trying to build games that last for years, not for months...

"We did some testing around the [microtransaction] model, but not enough to really understand some of the reactions we ultimately got", Jorgensen said.

Before you accuse EA of making the lootboxes tied to progression in the name of greed, there are a few reports that they initially wanted them to be cosmetic, only for Disney to insist on them being otherwise. But our view is these are great opportunities for us to continue to tune the game, to adjust these things.

"The most important thing is listening to the consumer and designing events and live services to keep people playing that game for a very long period of time".

Now that you know what's going on and you're caught up with EA, DICE and Star Wars Battlefront 2's situation, let's look over to a rising topic about this whole thing: The government stepping in to regulate greedy practices.

You can't even pay real money for loot boxes anymore, and it still feels like a racket. So if you did a bunch of cosmetic things, you might start to violate the canon.


Here's Why EA's 'Star Wars Battlefront II' Debacle Has Spooked Investors

"We hear you loud and clear, so we're turning off all in-game purchases", said Oskar Gabrielson, the general manager of the unit of gaming giant Electronic Arts that developed Battlefront II.

Players with early access were disappointed to find that some of the game's heroes were locked behind a very expensive paywall.

For EA, the microtransactions offset the fact that Battlefront II has no paid DLC.

Dataminers appear to have discovered character customization menu in the files for Star Wars Battlefront II on PC. "We're not giving up on the notion of MTX", he said. With that, a Wall Street analyst believes that EA should take the time to right the ship, instead of focusing so much on how it can make additional money from the game.

Speaking with GamesBeat, Riley stated "We have a games team here that I run, that meets with all of our partners, and particularly we spend a lot of time with EA, both on the marketing side and the production teams".

"There might be things we can do cosmetically, and we're working with Lucas on that, but coming into it, it wasn't as easy as if we were building a game around our own IP where it didn't really matter". It's insisting that the microtransaction system will eventually make its way into the game, but considering how badly it's hurt Battlefront's chances (not to mention Need For Speed: Payback, which also had a tiresome grinding system at launch), it may want to back off and give the game a chance to recover.

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