Tree farmers received an unprecedented flurry of phone calls after a "Good Morning America" segment about tough times for the Christmas tree industry.
While Black Friday is a day many people traditionally get their tree, there may be a bigger rush this year because of a Christmas tree shortage.
He says depending on the type of tree, he believes the shortage is expected to last about five years.
Some Christmas tree lots in the Reno-Sparks region are experiencing a shortage, but not all.
"So with trees not going in the ground in 2008 and 2009, all of a sudden now, ten years later, we don't have trees", Coan said.
For the past 30 years, people went to Santa's Forest Christmas Tree Farm to cut their own tree.
Growers are charging $10 to $20 more per tree, she said, forcing her to raise prices between $5 and $15 to stay afloat.
Is it too early to talk trees - Christmas trees, specifically?
It's a classic example of supply and demand, National Christmas Tree Association spokesman Doug Hundley said.
What was a tradition for many families for years, decades, or even generations, is no more this year. That tree crop is now on sale this year.
"So yeah, we're having trouble filling the orders that we have", he said. And the Beaver State is facing an especially short supply this year - and that's affected California and other West Coast tree sellers. Macy tried to purchase Grand firs from OR, but the farmer had to cancel the sale because a heat wave "fried the trees", Macy said.
"If there were no Christmas trees, where would Santa put your presents?" "We have a fire going in the gift shop", Collins said.
It's important is to make a fresh cut on the bottom of the tree.
"This is what we do", Patterson said.