For instance, if your friend sends you a Snap from a restaurant, you can swipe up to see a Context Card that houses its location, user reviews, and contact information. The feature is underpinned by integrations with third-party services such as Foursqure, Tripadvisor, Goop, and Michelin.
And the firm is confident that as it learns more about how to improve Context Cards, it will be adding more partners and additional information. Launching today is a new feature called "Context Cards", which will offer extra information on the Snaps that you look at. Context Cards also provide a way to take simple actions like calling for a ride with Uber or Lyft or reserving a table through OpenTable, Resy or Bookatable.
If a Snap says "more" that means there is more information available and to find out more swipe up on the Snap.
For launch, context cards will be available in the U.S., U.K., Canada, Australia, and New Zealand on both Android and iOS.
Snap says it aims to always show you the most relevant information. For example, someone may send you a picture of a plate of food they're now devouring, and add a geofilter to the image detailing where exactly they are.
Snap declined to disclose the financial terms of the deals with the Context Cards partners, but presumably the company has some kind of revenue-sharing agreements with them. The first Context Card that appears will contain basic information, such as the name of the place, category of venue (e.g., department store or restaurant), and partner ratings.
Snapchat's latest update wants to make it harder for you to close the app once you've started Snapping. Snapchat, which boasts a young-skewing audience, averaged 173 million daily users worldwide in the second quarter.
These Stories are made up of Snaps submitted by members of the Snapchat community to the firm's "our story" collections while near these location, as well as imagery from partner organisations.