UBS expects iPhone sales to be around 45m in the quarter, flat on past year, although it believes revenues and profits will grow, helped by rising iPad sales and demand for more expensive plus-sized iPhones. The company's shares, which have fallen steadily since it announced in early September it would launch two iPhones within two months, rose almost 3 per cent in response. Apple has released costings for out of warranty repairs and screen repairs for the iPhone X, showing the company will charge £286/$279 for screen replacements, and £556/$549 for other damage. For comparison, a screen fix for Apple's new $799 iPhone 8 Plus, costs $169.
It's worth pointing out that the extra fee is only if you buy the iPhone X from Best Buy upfront; if you purchase the iPhone in installments from Best Buy, the price works out to the usual $999 and $1,149. "We will keep accepting orders online, and iPhone X will be available at Apple retail stores on Friday, November 3 starting at 8 a.m., as well as from our carrier and retailer partners around the world". It boasts a radical update to the iPhone models of years past, with an all-glass display and an option to unlock with facial recognition. They were out of stock within 15 minutes of the launch.
Best Buy said in a statement that the price hike is a outcome of giving people many options for paying for their phones.
Keep in mind that this would be across Apple sites globally. While the 256 GB version will cost Rs 1,02,000. Some third parties offer gold plating services, at quite high prices - spot gold sells for about $1,270 per ounce.
The global warranty will allow Apple customers to get support for their phones irrespective of where it was bought from.
Faisal Kawoosa, general manager, telecoms and semitronics at CyberMedia Research, said the "super premium" price range is not likely to become a trend very soon. T-Mobile goes in between, ranging between 2 to 5 weeks.
"As for iPhone 8, it will remain squeezed between the iPhone 7 and X because of the feature and price point". Three research analysts have rated the stock with a sell rating, nine have given a hold rating, forty-one have given a buy rating and two have issued a strong buy rating to the stock.
The actual data on pre-booking sales will not be available until later next month.