But in a profanity-laced appearance on the Howard Stern radio show he scoffed at the idea of him as a senator, saying it was obvious he was never serious.
"F**k no, I'm not running for Senate. Are you kidding me?"
He shows up for the Kentucky Derby nearly every year and now Kid Rock will make a tour stop in Louisville in 2018. "Like, who f--ing couldn't figure that out?" I'm releasing a new album. I'm going on tour too. I've got mother--s thinking I'm running for Senate.' People who are in on it are like, 'Are you really doing it?' I'm like: 'Dude, you're f-ing in on the joke!
"I have had a ton of emails and texts asking me if this website is real... kidrockforsenate.com The answer is an absolute YES", he tweeted at the time.
The stunt worked. His "bid for U.S. Senate" was covered by the press around the U.S.
Tweeted a Detroit: "The unifying sound of uncontrollable sobbing from every MI trailer park upon learning "Senator Kid Rock" was just a pipe dream". Except for, you know, creating a fake political campaign.
Ritchie continued to fan the flames that he was actually running for U.S. Senate right up until today's announcement on the Howard Stern show. A website also sold Kid Rock for Senate merchandise. "And I've gotten to see everyone's true colors".