Google added that it is building additional products that will help news outlets reach new audiences and build their subscriptions. Publishers like The Wall Street Journal, which ended that opening for readers in February, saw a 44 percent decline in traffic from Google. It's Google's most significant step yet to to curry favor with news organizations that provide information for its search engine but have lost ad revenue from the rise of the internet.
Google announced Monday that it will be offering its biggest olive branch yet to publishers: new ways to attract subscribers, as well as a change in how paywalled articles can be accessed through search.
Instead of forcing subscription-based publishers to provide three free articles before users reach a pay wall, the U.S. company will offer a more flexible sampling model whereby the providers will decide how many articles, if any, it offers on a free view basis. It will reportedly not demote any news agency in results if they have little or no free content.
"Fake news has prospered on digital platforms which have commodified content and thus enabled bad actors to game the system for commercial or political gain", he said.
From hereon, publishers will be able to choose how many, if any, free articles they want to offer to Google searchers.
Google is recommending that publishers provide 10 free articles on a monthly, rather than a daily, basis.
That program listed articles higher in the results of searchers if the publishers agreed to offer stories that were for free. He said it was not clear how many publishers would start implementing an immediate paywall as a result. Google has been testing this new model with The New York Times and Financial Times, both of which sell digital subscriptions.
Google is going to stop punishing news sites that put their articles completely behind a paywall - a major shake-up that scraps a policy that was hated by many in the news business. It's also working to allow seamless access to subscriber content across publisher sites, Google Newsstand, Google Search, and Google News.
Google however has not agreed to new terms for revenue-sharing with online publishers, but a spokesperson for the search giant said it would be a generous model.
As part of its push, Google is working to make subscibing to publishers easier like single-click sign-ups through Android devices and Google services.
Google's CEO Sundar Pichai has made subscriptions a priority and said he was involved very closely in numerous discussions with publishers.
In other words, Google is, at least for larger sites, ditching the free news model in favour of the subscription game.