Despite major investments in the biometrics field, shoppers outside a Los Angeles Apple store on Tuesday afternoon overwhelmingly said they were squeamish about the idea of facial recognition. Or at least, some of them are not linking them. And because it's so accurate, Apple is only allowing two failed unlock attempts before Face ID disables and a passcode is required. And, just as Microsoft did in going from Windows 8 to Windows 10, Apple made a decision to skip a generation in its device numbering system, going straight from the iPhone 8 to the iPhone X (pictured above and pronounced "ten"). They predict the technology could one day be used to unlock cars, withdraw money from ATMs or enter connected homes.
During the launch of the iPhone X, Apple's VP for Sofware Engineering Craig Federighi struggled to unlock the iPhone X while demonstrating Face ID, one of the marque features in the tenth generation iPhone.
However, several security and privacy advocates have expressed concern that Face ID could open new avenues for surveillance and control.
At the Keynote, Craig Federighi started the demo, he picked up the phone and looked at to unlock it using Face ID.
Apple addressed some of these issues during the event, with Schiller saying that just holding the iPhone X up will not work if it's not properly aligned with a person's face.
Also slowing the spread of the technology has been the daunting technical challenges of accurately analyzing faces in anything less than optimal circumstances. So all those mall-going women in middle east who wear veil will probably be using a PIN or passcode on their iPhone. If you happen to be casually looking in the direction of the phone but not actually intent on unlocking it, Face ID won't unlock the device. It will also work in the dark. If for some reason your face is not exposed, it may not work.
The mishap led some to immediately doubt the effectiveness of the Face ID setup-which completely replaces the usual Touch ID fingerprint scanner on the iPhone X-and, according to some reports, even led to a brief dip in Apple's share price.
Apple CEO Tim Cook.Drew Angerer/Getty ImagesApple's new iPhone X doesn't have a fingerprint sensor. The iPhone X, on the other hand, comes later, with preorders opening on 27 October and a shipping date of 3 November. Now, nothing wrong with the concept, yet some iPhone users do have a very valid concern about it. The two front and rear glass panels are banded with stainless steel, and the iPhone X will be available in space grey and silver. Of course, this can be avoided if the app maker or through a software tweak Apple cuts off the whole chunk of screen but then that would result in black borders and will defeat the whole goal of doing the edge-to-edge screen. Or maybe it does.