"It all started with the idea for the cauliflower mashed potatoes - the twist is really what sparked this whole idea", Winfrey said. Butternut squash soup gets a boost from pureed sweet potatoes and carrots; creamy parmesan pasta comes with white beans; and two types of mashed potatoes (original and garlic) are infused with mashed cauliflower.
Urban reports that the partners are already looking for opportunities to expand the brand into other categories. Let's face it, many of her go-to foods are some of our favorite things, too!
The O, That's Good! line-which got its name from Winfrey's reaction to the winning recipes-will begin appearing in grocery stores in early August and will be available nationally by October.
Winfrey will be featured prominently throughout the creative and across media, as well as on the product packaging, he confirms. She is also featured in the company's advertisements. "The concept romances the ingredients and product with lovely food shots and celebrates Oprah's voice as she speaks about the foods she loves, bringing a nutritious twist on comfort food classics to everyone's table".
10% of Mealtime Stories' profits will be split equally between charitable organisations Rise Against Hunger and Feeding America, which help to combat food poverty. The products are the first introduction from Mealtime Stories L.L.C, a joint venture Kraft Heinz and Ms. Winfrey announced in January.
Kraft Heinz and Winfrey say the supermarket products come with "unexpected nutritious twists".
Since signing on as a Weight Watchers spokeswoman (and investing millions in the brand), Oprah has continued to share her own relatable weight loss struggles and successes.