That same waiver would have allowed him to post videos about being a football player at UCF, as long as he didn't make money.The bottom line is, making money on the popular videos, based on an athlete's reputation, is in violation of NCAA rules and that's why De La Haye was declared ineligible to play.
According to the statement, De La Haye was told he could maintain his monetized YouTube channel but would have to keep any videos referencing his status as a student-athlete or showing off his kicking abilities on another, non-monetized channel. When the school learned that the videos did violate the policy, they applied to the NCAA for a waiver on De La Haye's behalf.
De La Haye has been making videos that document his day-to-day life as a student athlete and posting them on his monetized YouTube account for several months.
The kicker for UCF has been ruled ineligible after refusing to demonetize his YouTube channel for athletic-related videos. Meanwhile his YouTube channel has over 90,000 subscribers.
De La Haye expressed his frustration with the decision Monday in a series of tweets.
A college football player at the University of Central Florida was booted from the team for using his status to earn money on YouTube. But the organization imposed a few conditions-including that he post his videos to a non-monetized account-and Da La Haye said no thanks.
Following the ruling, De La Haye released a new video, explaining he didn't feel what was presented was fair. They wanted me to give my money up, that I made, which is insane. Say I brought smiles to them, brighten up their day. Furthermore, the association said is not against the rules for athletes to produce or profit from YouTube videos.
"I may seem unbothered right now", he said. None of these athletes committed crimes - they were guilty only of earning fair market value for their work. Athletes have been suspended for selling their own merchandise and autographed memorabilia, and the NCAA forbids college athletes from accepting endorsement deals that could help them pay for their careers as a whole.
The fight between student athletes profiting from their brand and likeness and the NCAA's right to profit from them has been a subject of debate for years, and the NCAA has been sued successfully.