As a result, the company has been able to expand beyond the sphere, first with a robotic version of Cars' Lightning McQueen, and now with an interactive Spider-Man figure that chats with kids.
The toy is capable of remembering where the story left off, so kids can jump right back into them easily.
Since this new Spider-Man toy uses voice commands, it's understandable that parents might worry about privacy. Sphero's new main strategy appears to strike license deals with major movie franchises and sell high-end interactive toys. It can be controlled via a special app (Spider-Man Interactive) that lets you track the toy, launch activities, and unlock content.
What do you think, are you bothered by the choice of having opted for a white spider on the costume of this new Spider-Man?
Referencing their 2014 Xbox One exclusive, Stevenson says Spider-Man's playground will be even bigger.
When it comes to tech specs, Spider-Man Sphero is compatible with Android or iOS. It talks through the story and gives kids an opportunity to choose what to do next, like a Choose Your Own Adventure book. But the app isn't optional, and is the only way to actually set up the toy out of the box, so parents will need to factor in the cost of a mobile device a kid can use, in addition to Spidey's $249.99 price tag. The toy's microphone is also only turned on when the spider logo is glowing, so it's incapable of always listening. Spidey's Wi-Fi capabilities allow for new missions, games, stories, jokes, and other content updates. He said Spider-Man is only listening when the spider on his chest lights up, and the user's voice is never stored or shared.