The iconic toy became available in new sizes (tall, curvy and petite) with different skin tones and fashion ensembles.
The New Crew extension introduces a whopping 40 Barbie and Ken dolls, giving customers a wider range of skin tones, body types, eye colors, hairstyles (like the aforementioned man buns), and clothing styles.
Texas-based company Bronzed Barbie filed an application for the mark in November a year ago to cover global class 44 (airbrush skin tanning services for humans for cosmetic purposes).
However, the internet is only interested in the 15 "hip" Ken dolls. "Slim" Ken will be smaller in the same areas.
This photo provided by Mattel shows a broad body-style Ken doll.
Barbie's longtime boyfriend Ken just got a massive makeover.
With Ken's new body-positive makeover, which was revealed on Tuesday and added two new body types for Ken, comes Ken with a man bun. Past year they introduced new Barbie dolls with different body types, skin tones, and hair textures.
Ken has had some minor changes over the years (remember beard-growing Shaving Fun Ken?), but this marks his first major update in 56 years.
Just like the hairstyle itself, Man Bun Ken has incited many emotions from people online, mostly ranging from outrage to vitriol.
So nice to see that skinny-jeans-and-plaid-shirt-wearing barista we have a crush on finally reflected in our kids' toy boxes.
"We are redefining what a Barbie or Ken doll looks like to this generation", said Lisa McKnight, senior vice president and general manager of Barbie.
Times are changing and doll manufacturer Mattel is playing catch-up as it also battles to boost declining sales.
According to the opposition, Mattel first used "Barbie" as a trademark in connection with dolls as early as 1959.