EA Sports has planned this to perfection, announcing their first look at Federation Internationale de Football Association 18 just hours after Christiano Ronaldo put in a sparkling Man of the Match performance in the Champions League final.
So good that he's going to be the cover star for FIFA 18 and EA are releasing a special Ronaldo Edition alongside, which will give you a digital version of the striker in FIFA Ultimate Team.
Ronaldo also takes over on the cover of the video game more commonly associated with his rival, Lionel Messi.
A forward for both Real Madrid C.F. and the Portugal national team, Ronaldo is frequently regarded as one of the greatest players of all time.
While the picture he posted is somewhat harmless, it's particularly interesting to note that the standee behind Oskar features messaging for the PS4 Pro and not Microsoft imagery, which has often been the case in recent years given the Xbox marketing deal. The Ronaldo edition will include up to $60 worth of Ultimate Team packs, a Ronaldo loan, and eight special edition FUT kits. With the purchase of the Ronaldo and Icon Editions, users will receive early access to the game. FIFA's main rival, PES 2018, was announced a few weeks ago by Konami and will be releasing on PS4, Xbox One and PC on September 14th, although it has been common for the past few years for PES to launch two weeks before Federation Internationale de Football Association. With FIFA 17 doubling down on cheesy voice acting and dialogue, we won't be surprised to see EA to show off more of the same.