Apple unveils "breakthrough home speaker" to rival Amazon and Google

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Apple CEO Tim Cook speaks during an announcement of new products at the Apple Worldwide Developers Conference in San Jose Monday.

Introduced at Apple's WWDC 2017 conference, the 178mm tall speaker is created to work with an Apple Music subscription, and will go head to head with Amazon's Alexa ecosystem and Google Home this December.

A new Siri interface on the Apple Watch will also blend users' calendar information with other useful details, like airline tickets they may have booked, the company said. Google already tries to be proactive with its Assistant on Android phones and Google Home speaker.

"This is really going after Sonos and Bose home speakers-the audio is superior to Sonos-music is in Apple's DNA", said Tim Bajarin, president of market watcher Creative Strategies (Campbell, Calif.).

"Every element of the new App Store is richer, more lovely and more engaging", said Phil Schiller, Apple senior VP of marketing.

The product was introduced on stage by Apple executive Phil Schiller, who said it works closely with the company's Music app and will ship in December in the US, UK and Australia. It less than 7-inch tall and comes in white and black hues.

HomePod will have spatial awareness so the music it plays will be adjusted to the size of the room.

And the new HomePod speaker includes voice access to digital assistant Siri, which should better position Apple in the coming AI wars against Amazon's Alexa and Google's eponymous assistant.

The HomePod will work alongside Apple Music, where users can subscribe to over 40 million songs.

Apple will launch HomePod in December and the device will cost $349, it will come in two colors, Space Gray and White and it is launching in Australia, the United States and UK, you can find out more details at the link below.

Apple pitched its speaker as primarily a music device, saying it links tightly with the company's Music streaming app, which brings in US$10 (RM43) in revenue per user each month. There's also a new Files app to manage your stuff. The HomePod is compatible with iDevices running on iOS 11 and iPhone 5s and above.

New Macbook laptops and computers - Apple enhanced both its desktop and laptops with better processors and memory.

Apple is also updating the operating software for its Apple Watch, including new watch faces, more personalized alerts that use machine learning to tailor information to you based on your routines and tastes. KGI securities' super Apple analyst Ming-Chi Kuo had called the higher HomePod price weeks ago, and was 100% right on.

Apple debuts HomePod speaker to bring Siri into the living room
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