This is obviously driven by popular freemium games with In-App Purchases and content subscriptions like Netflix or Spotify for the media apps.
The technology giant's annual Worldwide Developers Conference (WWDC) begins on Monday, where chief executive Tim Cook could also reveal a new iPad and additions to the MacBook laptop and Mac desktop computer lines. The last stat, 1 billion Apple devices in active use, was given in early 2016. It was already previously reported that the speaker was undergoing some tests, being undertaken by the Apple engineers in their own homes and smoothing out the design and interface. Last year Apple rebranded what was OS X to macOS to fit inline with iOS, tvOS and watchOS. This means that the crowd at the WWDC will most likely be seeing a finished product rather than a prototype or a concept. But thankfully, for the sake of Apple fans, they are designing a smart speaker powered by their cheesy voice assistant Siri.
Additionally, the Siri speaker is also being viewed as a hardware that would serve as a platform for the promotion of Apple services.
But will that be enough to make the Siri Speaker a must-have? The speaker is further said to be compatible with third-party apps, control home gadgets and also play music, which is common with all smart speakers. McIlwain said he expects Apple to add new categories at its Worldwide Developers Conference next week, but not almost enough to match Alexa's number of skills.
Finally, despite criticism from many, Apple is staying the course when it comes to the MacBook Pro's OLED Touch Bar and could be preparing to release a dedicated wireless keyboard that features the company's sometimes useful customizable function bar.
The two top-grossing App Store categories are gaming and entertainment, Apple said. But nevertheless, buyers will be willing and ready to churn out the money for the next new innovation that Apple intends on "revolutionizing".
Why this matters: Apple is banking on a smart speaker with superior sound quality and deeper ties to the Apple ecosystem. Although Siri first launched in 2011, long before voice assistants from Google and Amazon, users must now interact with it via Apple's existing products, including Macs, iPhones, and the Apple TV. The company has tried to create a sense of brotherhood among all Apple product owners.