Users can ask the speaker to read them the latest news, play podcasts, set reminders - everything that's already possible with Siri on other Apple devices.
Apple has finally unveiled its answer to Amazon's and Google's smart speakers slash digital assistants - and it's called HomePod.
But none of that is much different from what Amazon and Google speakers already offer.
Apple be saving some insights into HomePod for later this year when it is expected to unveil a tenth-anniversary edition of the iPhone. The HomePod includes Apple's A8 chip, a system-on-chip CPU/GPU that debuted in 2014 with the iPhone 6. And with the $349 price tag, it's clear that that's exactly the type of consumer Apple is marketing this device to. The speaker first detects the shape and size of the room to adjust its performance accordingly. This is very similar to Sonos' Trueplay feature, which similarly tunes its speakers to any room.
The two speakers also have other functionalities aside from playing music. But he saw a big negative - it is more expensive.
It's a risk that the Cupertino, California-based Apple needs to take because it gets most of its profits from the iPhone, whose demand has flatlined in recent years.
Apple will later this year release a "HomePod" music-centric smart home speaker, challenging a market now dominated by Amazon and Google in its latest move to weave deeper into people's lives.
It will also integrate with iCloud.
Many non-hardware companies have also announced plans to launch their own exclusive smart speakers targeting both local and global markets this year, alongside smaller startups active in the business segment.
A notable absence from the list of initial partners was Sonos, a company that nearly single-handedly created the wireless multiroom audio category. That means you won't need your phone every time you want to turn on your smart lights and cue some music-just scream into the void "Hey, Siri!". But the real competition between Apple, Google and Amazon in smart speakers may come down to the quality of their intelligent assistants.
Count Apple (AAPL) among the growing list of tech titans that want to listen to your voice.