Snapchat is releasing its most impressive use of augmented reality to date

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Facebook has been closing in on Snapchat, copying various features to offer a Snapchat-like experience on its various services including Messenger, Instagram, WhatsApp, and the main Facebook app. That's now changed: Snapchat today announced World Lenses, which add some pizzazz to everything around you - not just your face.

When using the rear camera, tap the screen to get a range of objects that you can place.

Snapchat has launched new 3D World Lenses that let you place and manipulation 3D objects in your photos. Snapchat has supported augmented reality live filters that alter a person's face since past year, but the new lenses mark the first time that Snapchat's made efforts to take advantage of the rear camera for augmented reality purposes. It will be interesting to see how rival Facebook replies to this new feature from Snapchat.

According to statistics, 200 million users now use the Instagram story feature versus the 161 million on Snapchat.

Basically 3D objects can be placed around live camera snaps.

Since the lenses were previously more like face masks, thus, they would morph your face using the front and back camera. Swipe through until you find a world lens, like the "Hey!" text bubble or the smiley-face rainbow.

To keep the experiences fresh, the 3D lenses will change over time, and offer different interactions.

Press and hold an object to pick it up and move it somewhere else.

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