The company is still pinning its hopes on the success of its Vive virtual reality headset.
HTC has announced on a conference call (via Phonescoop) that they're not making cheap phones anymore, therefore leaving the low-end handset market for good. Though he wouldn't elaborate on what price points HTC wants to hit, Chang said the company will likely focus on the "mid-tier premium and the flagship type of these SKU products".
While PlayStation VR certainly is the most user friendly of the major VR headsets, a lot of fans still regard the number of cables it requires as a big drawback.
But don't go expecting HTC to chuck out something similar to Samsung's Gear VR, which essentially acts as an affordable holster for the company's powerful Galaxy smartphones.
During an interview with CNET, HTC exec Chia-lin Chang revealed plans to release this mobile headset before the end of 2017 while drawing parallels to the Vive. Now it may be working on a new VR product that works with mobile devices.
Ultimately, HTC plans to lead the mobile market by redesigning traditional devices and paving the way forward with machine learning. Thus far, mobile headsets like the Google Daydream are generally lacking in performance and it will be interesting to see how HTC tackles this problem.
Chairwoman and CEO Cher Wang, however, highlighted the company's virtual reality business in what was otherwise a dismal quarter for HTC. It could also still follow the set-up of other mobile VR headsets that is powered by a smartphone, but with additional technology installed for a better virtual reality experience than what the Samsung Gear VR can offer.